Walmart Boycott for Fair Prices
Addressed to Walmart U.S.
A nationwide, voluntary boycott of Walmart stores and Walmart.com. We’re concentrating our spending power on one retailer to demand fair prices across everything it sells and send a message to the entire industry.
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The case
We’re starting with Walmart so consumers can focus their spending power in one place. When shoppers move their purchases together, retailers have a reason to pay attention. Our message to every company is simple: keep prices fair, explain major increases, and bring prices down where increases can’t be justified. If another company ignores the same demands, consumers can organize there next. Walmart should answer for pricing across its entire U.S. assortment, from groceries and clothing to electronics and home goods. We’re calling on shoppers with practical alternatives to take their spending elsewhere until Walmart takes measurable action across its business. If Walmart is your only practical option, you can still support the campaign. The campaign is gathering support. We’ll compare regular prices for matching items and package sizes across departments, markets, and online, recording promotions separately. Those comparisons are a way to check progress across the store. Every product remains in scope. When government fails to demand accountability, everyday Americans have to step up. That’s what we’re doing here. Join the movement, share it with people you know, and move your spending where you can. Together, we can show Walmart and every other retailer what happens when consumers act on the same demand.
Our position on fair prices
Billions in profits at the expense of Americans struggling to pay their bills are unacceptable. When a retailer passes higher costs on to shoppers, we expect it to pass savings back when those costs come down.
Walmart, show shoppers what drove major price increases across your U.S. stores and online, what changed when costs fell or tariffs were refunded, and which regular prices came down. Where higher prices can’t be justified, bring them down.
What Walmart’s filings show
Price increases remained the most common financial concern in the Federal Reserve’s 2025 household survey. Just over nine in ten adults called them a minor or major concern. Over the periods below, Walmart’s worldwide gross profit grew.
Walmart defines gross profit as net sales minus cost of sales. Operating expenses, interest, and taxes are accounted for separately.
| Period | Gross profit | Year over year |
|---|---|---|
| Quarter ended July 31, 2026 | $47.296B | +10.04% |
| 12 months ended July 31, 2026 | $178.283B | +7.41% |
| Fiscal 2026 | $171.018B | +5.06% |
| Fiscal 2025 | $162.785B | +6.75% |
| Fiscal 2024 | $152.495B | +7.27% |
Fiscal years ended January 31. The rolling 12-month total combines the latest six months with the preceding fiscal year’s second half.
For the July 2026 quarter, Walmart attributed the increase in its gross profit rate mainly to tariff refunds. Growth in higher-margin businesses, including advertising, also helped. In the same quarter, net income attributable to Walmart fell from $7.026 billion to $6.366 billion.
These companywide results do not show whether an individual U.S. price increase was justified. That is why this campaign asks Walmart to explain major price increases across its U.S. assortment and show shoppers where everyday prices are coming down.
Did tariff refunds reach shoppers?
Walmart reported receiving about $2.9 billion in refunds for tariffs it had already paid in the quarter ended July 31, 2026. It recorded the refunds as a reduction in cost of sales and said a significant portion went toward pricing and other efforts to offset costs. The filing gives no product-level breakdown of the savings shoppers received.
If shoppers paid higher prices because of tariffs that Walmart later got refunded, which prices came back down, by how much, and when? Where prices stayed high or rose again, what costs justify the difference?
What we are asking for
- 01
Review regular prices across every department and product Walmart sells in the U.S., in stores and online, and bring prices down where increases cannot be justified.
- 02
Publish price reductions and explain major increases across departments, including changes to package size or quantity that affect the price per unit.
- 03
Show that reductions are sustained for at least 90 days and that progress extends across the assortment. We’ll assess the results across departments before calling for an end to the boycott.