Put the price history on the shelf label
Addressed to Major supermarket chains
This is illustrative example content on this site, not an active campaign.
If a staple item's price moves, the shelf label should show what it cost 30 and 90 days ago. Transparency is cheaper than a boycott.
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The case
Prices on staples move quietly, a few cents at a time, and the only record of it lives in customers' kitchen drawers. We are not asking anyone to hold prices flat. We are asking for the number to be visible. A label that shows today's price, the price 30 days ago and the price 90 days ago costs almost nothing to print and would settle most arguments in the aisle before they start.
What we are asking for
- 01
Unit-price history on shelf labels for a defined basket of staple goods.
- 02
A public monthly basket report, per store, in a machine-readable format.